As we begin a new year it is time to look back at what has happen and what lessons have been learned. Interpreting the landscape of “Social Media” it is clear that it is driving us in a new direction. Much like the Internet before the World Wide Web (there’s an old term) which was once the sole domain of scientist and researchers we find that businesses are harnessing this “connected” generation and are communicating in a whole new way.
With Facebook and Twitter for example, connecting us to everyone in a way not fathom 10 years ago, businesses are awakening to a new reality of real-time marketing. Now we are able to communicate with customers instantly and to change course on a whim to meet the demands of an ever-growing populace. By using Social Media not only are we able to reach new customers but we can also reach their friends thus creating an exponential number of new friends and customers.
Is it important for your business to be marketing itself on the Social Media? Absolutely, with the ability to reach new potential customers it is dramatic and is replacing the old phrase of “by word of mouth” in a heartbeat. No matter what your business is you need a unique and fresh way to stand out from the crowd. Let the world know who you are what drive’s you, your business and most importantly what you can do for them that no one else can.
Like it or not, the connected generation is here to stay. Emails once a marketing tool have now given way to sites such as Twitter, Facebook and a dozen other Social Media sites, are allowing us to see and experience life in real-time.
If you think about it, this is what human kind has done for centuries, and that is finding ways to communicate with one another. Each generation has seen some type of improvement in communicating with one another. Learning how to harness this force and use it to your advantage should be your goal for marketing your business in 2012.